We collect information you provide directly — such as your name, contact details, delivery address and payment information — when you create an account, place an order or contact our team. We also collect technical data automatically, including device, browser and usage information.

Where you choose to subscribe to marketing or participate in promotions, we collect the preferences and contact details necessary to deliver those communications.

We use your information to process and deliver orders, manage subscriptions, provide customer support, prevent fraud and improve our products and services. We may also use it to personalise your experience and, where permitted, to send you relevant offers.

We process your data on the bases of contract performance, our legitimate business interests, your consent where required, and compliance with our legal obligations.

We use cookies and similar technologies to keep you signed in, remember your preferences, measure site performance and understand how our site is used. Some cookies are essential, while others are optional and used for analytics or marketing.

You can manage non-essential cookies through our consent banner or your browser settings. Disabling certain cookies may affect the functionality of the site.

We share personal data with trusted service providers who help us operate — including payment processors, logistics partners, IT hosting and analytics providers — only to the extent necessary to perform their services.

We do not sell your personal data. We may disclose information where required by law, to enforce our terms, or to protect the rights, safety and property of Maxi Malt, our customers or others.

We retain personal data for as long as needed to fulfil the purposes described in this policy, including meeting legal, accounting and reporting obligations. Order and transaction records are typically kept for the period required by applicable tax and commercial law.

When data is no longer required, we securely delete or anonymise it.

Depending on your location, you may have rights to access, correct, delete or port your personal data, to object to or restrict certain processing, and to withdraw consent at any time. You may also opt out of marketing communications using the unsubscribe link in any message.

To exercise your rights, contact us using the details below. We will respond within the timeframes required by applicable law.

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss or misuse, including encryption in transit and access controls. Payment details are handled by certified payment processors.

While we work hard to safeguard your information, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

As a global brand, we may transfer and process your personal data in countries other than your own. Where we do so, we put appropriate safeguards in place — such as standard contractual clauses — to ensure your data receives an adequate level of protection.

By using our services, you acknowledge that your information may be processed in these locations.

Our services are intended for adults and are not directed at children. We do not knowingly collect personal data from individuals below the age of legal majority in their country of residence.

If you believe a minor has provided us with personal data, please contact us and we will take steps to delete the information promptly.

If you have questions about this Privacy Policy or wish to exercise your rights, you can reach our privacy team at privacy@maximalt.com or by writing to Maxi Malt International, Customer Privacy Office.

We are committed to resolving any concerns and, where applicable, you also have the right to lodge a complaint with your local data protection authority.